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		<title>Sage Wisdom from My New Yoda</title>
		<link>http://jessiwatters.wordpress.com/2010/10/13/sage-wisdom-from-my-new-yoda/</link>
		<comments>http://jessiwatters.wordpress.com/2010/10/13/sage-wisdom-from-my-new-yoda/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 23:27:17 +0000</pubDate>
		<dc:creator>jessiwatters</dc:creator>
				<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://jessiwatters.wordpress.com/?p=132</guid>
		<description><![CDATA[Yes, I absolutely pilfered the following from the blog of my Yoda, Frank Chimero. Please read, enjoy, as pass the advice on to someone else. &#8220;Anonymous asked: What advice would you give to a graphic design student? Design does not equal client work. It’s hard to make purple work in a design. The things your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessiwatters.wordpress.com&amp;blog=3274042&amp;post=132&amp;subd=jessiwatters&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>Yes, I absolutely pilfered the following from the blog of my Yoda, <a href="http://blog.frankchimero.com/post/979706728/what-advice-would-you-give-to-a-graphic-design-student">Frank Chimero</a>. Please read, enjoy, as pass the advice on to someone else.</p>
<p><strong>&#8220;Anonymous asked: What advice would you give to a graphic design student?</strong></p>
<p>Design does not equal client work.</p>
<p>It’s hard to make purple work in a design. The things your teachers  tell you in class are not gospel. You will get conflicting information.  It means that both are wrong. Or both are true. This never stops. Most  decisions are gray, and everything lives on a spectrum of correctness  and suitability.</p>
<p>Look people in the eyes when you are talking or listening to them.  The best teachers are the ones who treat their classrooms like a  workplace, and the worst ones are the ones who treat their classroom  like a classroom as we’ve come to expect it. Eat breakfast. Realize that  you are learning a trade, so craft matters more than most say. Realize  that design is also a liberal art. Quiet is always an option, even if  everyone is yelling. Libraries are a good place. The books are free  there, and it smells great.</p>
<p>If you can’t draw as well as someone, or use the software as well, or  if you do not have as much money to buy supplies, or if you do not have  access to the tools they have, beat them by being more thoughtful.  Thoughtfulness is free and burns on time and empathy.</p>
<p>The best communicators are gift-givers.</p>
<p>Don’t become dependent on having other people pull it out of you  while you’re in school. If you do, you’re hosed once you graduate. Keep  two books on your nightstand at all times: one fiction, one non-fiction.</p>
<p>Buy lightly used. Patina is a pretty word, and a beautiful concept.</p>
<p>Develop a point of view. Think about what experiences you have that  many others do not. Then, think of what experiences you have that almost  everyone else has. Then, mix those two things and try to make someone  cry or laugh or feel understood.</p>
<p>Design doesn’t have to sell. Although, that’s usually its job.</p>
<p>Think of every project as an opportunity to learn, but also an  opportunity to teach. Univers is a great typeface and white usually  works and grids are nice and usually necessary, but they’re not a style.  Helvetica is nice too, but it won’t turn water to wine.</p>
<p>Take things away until you cry. Accept most things, and reject most  of your initial ideas. Print it out, chop it up, put it back together.  When you’re aimlessly pushing things around on a computer screen, print  it out and push it around in real space. Change contexts when you’re  stuck. Draw wrong-handed and upside down and backwards. Find a good seat  outside.</p>
<p>Design is just a language, it’s not a message. If you say “retro” too  much you will get hives and maybe die. Learn your design history. Know  that design changes when technology changes, and its been that way since  the 1400s. Adobe software never stops being frustrating. Learn to  write, and not school-style writing. A text editor is a perfectly viable  design tool. Graphic design has just as much to do with words as it  does with pictures, and a lot of my favorite designers come to design  from the world of words instead of the world of pictures.</p>
<p>If you meet a person who cares about the same obscure things you do, hold on to them for dear life. Sympathy is medicine.</p>
<p>Scissors are good, music is better, and mixed drinks with friends are  best. Start brave and brash: you can always make things more  conservative, but it’s hard to make things more radical. Edit yourself,  but let someone else censor you. When you ride the bus, imagine that you  are looking at everything from the point of view of someone else on the  ride. If you walk, look up on the way there and down on the way back.  Aesthetics are fleeting, the only things with longevity are ideas. Read  Bringhurst and one of those novels they made you read in high school  cover to cover every few years. (Of Mice and Men, To Kill a Mockingbird,  The Great Gatsby.)</p>
<p>Stop trying to be cool: it is stifling.</p>
<p>Most important things happen at a table. Food, friends, discussion,  ideas, work, peace talks, and war plans. It is okay to romanticize  things a little bit every now and then: it gives you hope.</p>
<p>Everything is interesting to someone. That thing that you think is  bad is probably just not for you. Be wary of minimalism as an aesthetic  decision without cause. Simple is almost a dirty word now. <em>Almost.</em> Tools don’t matter very much, all you need is a sharp knife, but everyone has their own <em>mise en place.</em> If you need an analogy, use an animal. If you see a ladder in a piece  of design or illustration, it means the deadline was short. Red, white,  black, and gray always go together. Negative space. Size contrast.  Directional contrast. Compositional foundations.</p>
<p>Success is generating an emotion. Failure is a million different  things. Second-person writing is usually heavy-handed, like all of this.</p>
<p>Seeking advice is addicting and can become a proxy for action. Giving  it can also be addicting in a potentially pretentious, soul-rotting  sort of way, and can replace experimenting because you think you know  how things work. Be suspicious of lists, advice, and lists of advice.</p>
<p>Everyone is just making it up as they go along.</p>
<p>This about sums up everything I know.&#8221;</p>
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			<media:title type="html">Jessi</media:title>
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		<title>Target does Old Spice</title>
		<link>http://jessiwatters.wordpress.com/2010/09/29/target-does-old-spice/</link>
		<comments>http://jessiwatters.wordpress.com/2010/09/29/target-does-old-spice/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 17:21:40 +0000</pubDate>
		<dc:creator>jessiwatters</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://jessiwatters.wordpress.com/?p=126</guid>
		<description><![CDATA[My love for Target still burns hot! Target does Old Spice in this ad as a part of their &#8220;Moving Target&#8221; campaign. #Love! And yes, I need an Old Spice man! Just so we&#8217;re clear<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessiwatters.wordpress.com&amp;blog=3274042&amp;post=126&amp;subd=jessiwatters&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My love for <a href="http://www.target.com/">Target </a>still burns hot! Target does Old Spice in this ad as a part of their &#8220;Moving Target&#8221; campaign. #Love!</p>
<span style="text-align:center; display: block;"><a href="http://jessiwatters.wordpress.com/2010/09/29/target-does-old-spice/"><img src="http://img.youtube.com/vi/tTec082GE_M/2.jpg" alt="" /></a></span>
<p>And yes, I need an <a href="http://www.oldspice.com/">Old Spice</a> man! Just so we&#8217;re clear <img src='http://s0.wp.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<span style="text-align:center; display: block;"><a href="http://jessiwatters.wordpress.com/2010/09/29/target-does-old-spice/"><img src="http://img.youtube.com/vi/uLTIowBF0kE/2.jpg" alt="" /></a></span>
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		<title>This is what I REEAAAAALY do</title>
		<link>http://jessiwatters.wordpress.com/2010/09/24/this-is-what-i-reeaaaaaly-do/</link>
		<comments>http://jessiwatters.wordpress.com/2010/09/24/this-is-what-i-reeaaaaaly-do/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 13:08:29 +0000</pubDate>
		<dc:creator>jessiwatters</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://jessiwatters.wordpress.com/?p=118</guid>
		<description><![CDATA[In case you have ever wondered to yourself, WHAT IS IT that Jessica does all day?! I present this video:<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=jessiwatters.wordpress.com&amp;blog=3274042&amp;post=118&amp;subd=jessiwatters&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In case you have ever wondered to yourself, WHAT IS IT that Jessica does all day?! I present this video:<br />
<span style="text-align:center; display: block;"><a href="http://jessiwatters.wordpress.com/2010/09/24/this-is-what-i-reeaaaaaly-do/"><img src="http://img.youtube.com/vi/JWymXNPaU7g/2.jpg" alt="" /></a></span></p>
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